ARTWORK GUIDE · UPDATED AUGUST 11, 2026

How to prepare a logo for signs, apparel, decals, print, and 3D products

You do not need perfect artwork to start a project. A stronger source file simply gives you more options, cleaner edges, and fewer surprises as the design moves between different materials and sizes.

Start with vector artwork when you have it

Vector files describe artwork with shapes and paths instead of a fixed grid of pixels. That makes them the most flexible choice for a logo that may appear on a business card, a large sign, a shirt, a decal, or a dimensional product.

Look for an original SVG, AI, EPS, or vector PDF from the designer who created the logo. Do not rename a JPG to “.svg” or place a screenshot inside a PDF—the image remains raster even when the filename changes.

What each common file can do

SVG, AI, or EPSBest starting point

Vector artwork can scale without becoming pixelated and is usually easiest to separate into production-ready shapes and colors.

Vector PDFUsually excellent

A PDF can contain true vector paths, but some PDFs only contain a placed photo. We will confirm what is actually inside the file.

Transparent PNGGood raster option

A large PNG preserves transparent areas and often works well when the artwork is already clean and large enough for the finished size.

JPG or WebPUseful reference

These formats are good for photos and inspiration. Logos may need background removal or rebuilding before clean production.

Screenshot or phone photoSend it if that is all you have

It may not be production-ready, but it can still explain the idea, colors, wording, layout, or product you want.

Check these five things before uploading

  1. Use the largest or most original file. A small image downloaded from social media has often been resized and compressed.
  2. Keep transparent areas transparent. A white box behind a logo may become part of the product unless it is removed.
  3. Include brand colors if you know them. Pantone, CMYK, RGB, or HEX values help explain the intended color, even when production methods reproduce color differently.
  4. Confirm exact spelling and dates. Names, phone numbers, event dates, jersey numbers, and website addresses should be entered exactly as they should appear.
  5. Send a reference for the intended layout. A quick sketch can explain placement even when the artwork itself is incomplete.

No vector file? Do not let that stop the request.

Upload the clearest file you have and say where it came from. Vectroform can review whether it is usable as provided, needs a better source, or requires cleanup or recreation before production.

Upload a logo with your project request